Avengers: Endgame is most Tweeted about movie ever with more than 50 million Tweets since the start of the year

*Spoilers ahead for Avengers: Endgame*

SINGAPORE - Media OutReach - 2 May 2019 - After 11 years and 22 Marvel movies, Avengers: Endgame marks the end of an era. Since its release, fans all around the world have been turning to Twitter to talk about #AvengersEndgame. In addition to setting records at the box office, Avengers: Endgame also became the most-Tweeted about movie ever on Twitter with more than 50 million Tweets since the start of the year, of which nearly half came during the past week.

Here are some of the top fan Tweets in the past week that show their love for the Avengers and the impact the movie has on pop culture around the world:

Embeddable Tweet: https://twitter.com/long_legliteskn/status/1122004536317505537

Embeddable Tweet: https://twitter.com/vikanderagnarok/status/1121824981363642368 Embeddable Tweet: https://twitter.com/elisaafaberi/status/1121355433661407232 Embeddable Tweet: https://twitter.com/Classify/status/1121171708688334849 Embeddable Tweet: https://twitter.com/reggiegotlag/status/1121804043930755072

And of course, several of the original Avengers Tweeted their love right back at their fans and shared their favourite moments about playing these characters:

Embeddable Tweet: https://twitter.com/ChrisEvans/status/1122183776581357570

Embeddable Tweet: https://twitter.com/ChrisEvans/status/1121870452601827328 Embeddable Tweet: https://twitter.com/RobertDowneyJr/status/1122535613079506946 Embeddable Tweet: https://twitter.com/RobertDowneyJr/status/1121822497366659073 Embeddable Tweet: https://twitter.com/chrishemsworth/status/1122491037614858242 Embeddable Tweet: https://twitter.com/MarkRuffalo/status/1120758180760440832 Embeddable Tweet: https://twitter.com/MarkRuffalo/status/1121406869631795203

Here are the most talked about characters in the movie. While #Thanos was most discussed as the big baddie in the movie, the big surprise is #Thor beating out #IronMan - must have been something to do with his "new" look in Avengers: Endgame.

#Thanos #Thor #IronMan #CaptainAmerica #Hulk #Loki #Spiderman #BlackWidow #Groot #Nebula

These are the countries that Tweeted the most about the movie. It's clear that the Americans and Brazilians share a passion for talking about the Avengers on Twitter, while the movie was wildly Tweeted-about in Asia Pacific as 5 of the top 10 markets come from that region.

USA Brazil Philippines Thailand Malaysia Japan UK Mexico Indonesia France

#AvengersEndgame concludes the Marvel Cinematic Universe' #InfinitySaga storyline, and the Marvel fandom have been flocking to Twitter to express their love and appreciation with the #ThankYouAvengers hashtag.

Embeddable Tweet: https://twitter.com/brie_sparkles/status/1122220109928513536 Embeddable Tweet: https://twitter.com/mxndesparker/status/1122223522984730624

Meanwhile, the cast and directors of the movie mounted a #DontSpoilTheEndgame campaign urging all fans to give one another a chance to have the same emotional experience when watching the move for the first time:

Embeddable Tweet: https://twitter.com/Russo_Brothers/status/1121843483797381121 Embeddable Tweet: https://twitter.com/Russo_Brothers/status/1121551462889209856

The hashtag #DontSpoilTheEndgame has since trended globally, with fans (mostly) abiding by the rules and keeping their silence. Dedicated fans who have yet to catch the movie have gone to great lengths to remind others to stay spoiler-free:

Embeddable Tweet: https://twitter.com/asadayaz/status/1121826691330928641 Embeddable Tweet: https://twitter.com/JackLoub/status/1121856770828374016 Embeddable Tweet: https://twitter.com/jackielml570/status/1122015552359108608

In this age of smartphones and social media, it's almost impossible to avoid Twitter, so some fans resorted to muting related keywords instead:

Embeddable Tweet: https://twitter.com/bengalimamacita/status/1121160521238175745

Here's how you can mute certain keywords to avoid spoilers on your timeline: https://help.twitter.com/en/using-twitter/advanced-twitter-mute-options

Muting is set to a default time period of 'Forever' Users can choose between 'Forever', '24 hours from now', '7 days from now', or '30 days from now' You can view a list of your muted words (and unmute them) in your settings. Remember to unmute the keywords after watching the movie, so that you can join the #ThankYouAvengers conversation on Twitter!

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