2019全球品牌500強全榜單:工行建行前十 京東減少42%
2019年02月02日11:22

  “2019年全球品牌500強”報告出爐,這兩個中國品牌躋身前十!

  來源: 商業週刊中文版

  英國品牌價值諮詢公司Brand Finance於1月22日發佈了“2019年全球品牌500強”報告,亞馬遜蟬聯全球最具價值品牌榜首,Apple和Google分列第2和第3位。中國工商銀行及中國建設銀行進入該榜單前10,分列第8和第10位。其餘進入榜單前十的品牌依次為:微軟(第4)、Samsung(第5)、AT&T(第6)、Facebook(第7)、威瑞森(第9)。

  按國家上榜品牌總價值來看,美國上榜品牌總價值達31242億美元(約合21.2萬億元),占500強總價值的45.4%,中國上榜品牌總價值首次突破1萬億美元(約合6.78萬億元),達13074億美元(約合8.87萬億元),占500強總價值的19%,僅次於美國。日本以6.1%的佔比排名第3,德國第4(5.8%),法國第5(4.5%),英國第6(3.3%),其他國家和地區的品牌佔比為15.8%。

各國上榜品牌總價值佔比
各國上榜品牌總價值佔比

  從品牌價值增長速度來看中,愛奇藝增長速度全球最快,過去一年增長326%,至43億美元(約合291.8億元),首次進入500強榜單,排名第483位。騰訊旗下即時通訊應用微信的品牌價值增長126.2%,達507.07億美元(約合3441.07億元),全球排名第20位;騰訊(QQ)品牌價值增長21.9%,達497.01億美元(約合3372.8億元),全球排名第21位。而京東的品牌價值負增長率最高,為-42%。

品牌總價值佔比增長率
品牌總價值佔比增長率

  此外,華為排名從2018年的第25位躍升至第12位,品牌價值增幅高達63.7%,達622.78億美元(約合4226.3億元),緊追在工商銀行及建設銀行之後。

  中國平安、中國移動和中國農業銀行分列第14、15和16位,國家電網和中國銀行分列第18位和19位。

  在前五十名的榜單中,上榜的中國品牌還包括淘寶(第23)、中國石油(第33)、天貓(第35)、茅台(第45)、中國石化(第49)。

  附部分榜單:

2019排名 2018排名 品牌 國家 行業 品牌價值/百萬 提升度 1 1 Amazon UnitedStates Tech $187,905 +24.6% 2 2 Apple UnitedStates Tech $153,634 +5.0% 3 3 Google UnitedStates Tech $142,755 +18.1% 4 6 Microsoft UnitedStates Tech $119,595 +47.4% 5 4 Samsung SouthKorea Tech $91,282 -1.1% 6 5 AT&T UnitedStates Telecoms $87,005 +5.6% 7 7 Facebook UnitedStates Tech $83,202 +8.7% 8 10 ICBC China Banking $79,823 +34.9% 9 8 Verizon UnitedStates Telecoms $71,154 +13.3% 10 11 ChinaConstructionBank China Banking $69,742 +22.8% 11 9 Walmart UnitedStates Retail $67,867 +10.4% 12 25 Huawei China Tech $62,278 +63.7% 13 13 Mercedes-Benz Germany Auto $60,355 +25.9% 14 29 PingAn China Insurance $57,626 +76.7% 15 12 ChinaMobile China Telecoms $55,670 +4.6% 16 26 AgriculturalBankofChina China Banking $55,040 +47.5% 17 15 Toyota Japan Auto $52,291 +19.7% 18 18 StateGrid China Utilities $51,292 +25.3% 19 17 BankofChina China Banking $50,990 +22.1% 20 47 WeChat China Tech $50,707 +126.2% 21 20 Tencent(QQ) China Tech $49,701 +21.9% 22 27 HomeDepot UnitedStates Retail $47,056 +39.4% 23 - Taobao China Tech $46,628 - 24 21 T(DeutscheTelekom) Germany Telecoms $46,259 +15.2% 25 30 Disney UnitedStates Media $45,750 +40.4% 26 23 Shell Netherlands Oil&Gas $42,295 +7.3% 27 22 Volkswagen Germany Auto $41,739 +4.5% 28 19 NTTGroup Japan Telecoms $41,670 +2.0% 29 16 BMW Germany Auto $40,501 -3.1% 30 14 WellsFargo UnitedStates Banking $39,948 -9.4% 31 32 Starbucks UnitedStates Restaurants $39,268 +21.1% 32 42 YouTube UnitedStates Tech $37,847 +46.2% 33 34 PetroChina China Oil&Gas $36,799 +18.0% 34 28 BankofAmerica UnitedStates Banking $36,687 +10.2% 35 - Tmall China Tech $36,430 - 36 35 Citi UnitedStates Banking $36,407 +18.3% 37 24 Chase UnitedStates Banking $36,265 -6.6% 38 37 Coca-Cola UnitedStates SoftDrinks $36,188 +19.1% 39 36 Marlboro UnitedStates Tobacco $33,569 +10.0% 40 31 IBM UnitedStates CommercialServices $32,854 +1.2% 41 39 Nike UnitedStates Apparel $32,421 +15.7% 42 62 Boeing UnitedStates Aerospace&Defence $32,022 +60.6% 43 44 McDonald's UnitedStates Restaurants $31,487 +26.6% 44 74 UnitedHealthcare UnitedStates Healthcare $30,577 +64.3% 45 54 Moutai China Spirits $30,470 +43.4% 46 57 Deloitte UnitedStates CommercialServices $29,633 +42.2% 47 70 Porsche Germany Auto $29,340 +54.0% 48 52 UPS UnitedStates Logistics $29,300 +33.2% 49 46 Sinopec China Oil&Gas $29,147 +23.3% 50 51 Intel UnitedStates Tech $29,113 +32.0% 58 40 CSCEC China Engineering&Construction $25,673 -2.8% 70 88 ChinaMerchantsBank China Banking $22,480 +34.8% 71 102 ChinaLife China Insurance $21,836 +51.7% 80 45 ChinaTelecom China Telecoms $20,636 -13.9% 81 92 Evergrande China RealEstate $20,444 +26.0% 87 55 Baidu China Tech $19,476 -7.5% 102 130 CountryGarden China RealEstate / / 104 100 Wuliangye China Spirits / / 111 148 AIA China(HongKong) Insurance / / 113 123 ChinaRailwayConstructionCorporation China Engineering&Construction / / 116 162 Alibaba China Tech / / 117 105 BankofCommunications China Banking / / 130 99 ShanghaiPudongDevelopmentBank China Banking / / 135 149 ChinaCITICBank China Banking / / 138 245 MideaGroup China Tech / / 141 122 NetEase China Tech / / 146 127 IndustrialBank China Banking / / 147 150 CRECG China Engineering&Construction / / 151 63 JD.com China Tech / / 160 - PostalSavingsBank China Banking / / 162 236 Vanke China RealEstate / / 165 - Greenland China RealEstate / / 168 177 ChinaPacificInsuranceCompany China Insurance / / 180 134 ChinaUnicom China Telecoms / / 193 183 ChinaMinshengBank China Banking / / 196 232 PICC China Insurance / / 198 213 TSMC China(Taiwan) Tech / / 199 215 Yanghe China Spirits / / 216 416 Hikvision China Tech / / 232 323 PolyDevelopment China RealEstate / / 234 377 LongforProperties China RealEstate / / 238 230 3 China(HongKong) Telecoms / / 243 - Youku China Tech / / 247 255 CRRC China Engineering&Construction / / 252 455 GreeElectricAppliances China Tech / / 258 285 Yili China Food / / 259 274 ChinaEverbrightBank China Banking / / 285 304 MCC China Engineering&Construction / / 286 - Sunac China RealEstate / / 314 374 Haier China Tech / / 317 472 ChinaResourcesLand China(HongKong) RealEstate / / 337 257 Xiaomi China Tech / / 339 412 suning.com China Retail / / 340 444 Lenovo China Tech / / 341 293 GeelyAuto China Auto / / 366 321 Chunghwa China(Taiwan) Telecoms / / 387 481 LuzhouLaojiao China Spirits / / 400 211 DalianWanda China RealEstate / / 401 - Harbin China Beers / / 409 - ctrip.com China Tech / / 410 - Mengniu China Food / / 413 - CNBM China Engineering&Construction / / 422 340 CNOOC China Oil&Gas / / 425 - GalaxyMacau China(Macau) Hotels / / 437 468 CathayLifeInsuranceCo China(Taiwan) Insurance / / 453 - CFLD China RealEstate / / 454 447 ChinaSouthern China Airlines / / 461 399 CCCC China Engineering&Construction / / 462 386 FubonLife China(Taiwan) Insurance / / 483 - iQiyi China Tech / / 491 482 ChinaEastern China Airlines / / 499 - BankofBeijing China Banking / /

關注我們Facebook專頁
    相關新聞
      更多瀏覽